The following information is based on 10 years of consulting with mental health professionals throughout the United States. Although each practice is unique, I have discovered many "universal business truths" that apply to almost everyone in our industry. Most of the ideas I write about come from private practitioners, like you.

My goal is for each article to give you just one good idea that you can use to help make your private practice more successful. You may find that you disagree with some of my ideas, or you may even find yourself reacting to something I propose by saying "I would never do that." That's OK; remember I am writing this to put new ideas in front of you and to give you that one good idea you can use starting today.

Click on any of the titles below to read the letters and responses.

• Creating a Marketing Plan
• Getting Over the Hump of Little or No Experience
• How can I use my intake form for marketing?
• Which Marketing Techniques Really Work?

5/11/98

Rose Piper LaCroix has 10 years of marketing experience in building private practices for mental health professionals. You won't get a lot of philosophy about marketing because she believes in a nuts and bolts approach to building and maintaining a private practice. You can reach her at (909) 989-7006 PST.